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Why is it critical for businesses to invest in Audio Visual equipment?

Updated: Oct 5, 2022

AV equipment performs a broad range of functions and is thus employed for a variety of jobs. In the business environment, AV equipment is employed in different ways.



Communication aid or gadget


Meetings are becoming more common, with estimates indicating that senior management spends up to 17 hours each week in meeting rooms. That's nearly half of their working week! Nowadays, meeting rooms and corporate conference rooms are utilised for a variety of purposes, including interdepartmental collaboration, strategy creation, and connection building. Meetings can be held in person, online, or a combination of both, and can include presentations or video conference calls with employees who work remotely.


Employees bring their own devices (laptops, tablets, laser pointers) to meetings and use a variety of multimedia to communicate their key points, including slide decks with text and images, audio clips and short videos, mirroring their screens to perform a live demo, and much more.


In this age of consumer electronics, employees expect and demand that meeting room equipment is compatible with their own devices. Furthermore, employees that have the freedom to choose their chosen style of communication in meetings are also more likely to be motivated and communicate more successfully.


Long-distance communication and working from home


Many businesses have many offices, hire freelancers and remote workers, and communicate with clients in other regions. A lot of communication takes place in these contexts using online collaboration tools like chatting and video conferencing apps. To allow online communication, video conferencing requires a fast and stable internet connection as well as the requisite audio and video equipment.


As a result, it is critical for businesses to invest in high-quality AV technology in their meeting rooms that can help employees achieve their objectives.


Merge Communications complete focus is to provide you with the latest digital technologies that allows your business to operate efficiently, profitably and professionally. We partner with the world's prestigious brands such as MAXHUB, BlueJeans, Video Window and Quicklaunch to provide the best for the New Zealand market.


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